Get Great Video Blogs by Spending Your Time Wisely.

 In tips and tricks, Vlog Pod Vlog

Do you know what the longest part of making a feature film is?

For most films the longest part of the process is what’s called pre-production. Pre-production the industry word for everything that happens before you start shooting video. It includes the script writing, the talent auditions, location scouting, finding the director and the film crew, and the list goes on and on. But how does this relate to you, right? After all, you’re not planning on shooting a feature film. You’re just looking at shooting some online videos blogs for your business.

How pre-production relates is that it’s all about workflow. Pre-production creates and generates a workflow designed to make all the production (the filming) and post-production (the editing and distribution) run as efficiently and smoothly as possible. This saves time and money. By creating a clear workflow you too can optimise your time when it comes to creating your online videos.

Whilst you don’t need to know all the ins and outs of making a feature film. A good workflow for your video blogs will make a big difference to the ease and efficiency of producing your videos and distributing them. You should:

  • know when you are going to write content: if you’re not taking the time to plan great content then it is unlikely you will magically generate great content on a production day. It can happen of course, but it is rare and difficult to consistently reproduce. Great content comes for good planning, writing, and refining, which takes time to do.
  • know how much content you need before you are going to shoot: it’s always better to shoot a bunch of videos together than to have to set-up and pack up production equipment again and again.
  • know what lead times you need for editing to be completed: schedule the right amount of time for editing if you are doing it yourself. Editing can become the bottleneck in your workflow. Even for an experienced editor, it’s not unusual for a minute of video to take half an hour to an hour to edit – if they want to have a great result. So it’s worth considering your outsourcing options, even if that might be to the Film and TV Media student down the street.
  • know your release schedule: without a schedule for releasing your video blogs, you can end up with having large amounts of filmed content not making through the editing process and therefore not getting distributed. This is all about having targets that enable you to measure the successfulness of your production workflow. If it’s not working, what might need to change to get it back on track?

By having and committing to a workflow, you are going to make the most of your time and as a result, the most of your money. If you don’t have a clear workflow for your online video blogs, you should put one in place today.

Ben Amos
Ben is Creative Director of Innovate Media, Founder of Vlog Pod® and lead video strategist for Engage Video Marketing. He has a passion for online video marketing, telling great stories, spending time with his family and learning new things.
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