Starting to experiment with online video? Don’t fall into this trap.

 In content marketing, tips and tricks, Vlog Pod Vlog

How to start using online video with an established business

So you’ve got a successful business happening. But you keep hearing about online video. You begin to think online video might be a good thing, but you’re a little sheepish. You’re not sure exactly where to get started, so you decide to do a bit of DIY to try it out. And even though you don’t realise it, you’ve fallen into one of the biggest traps for beginners.

I’m not talking about building a business from scratch here either. Video can definitely be an asset when it comes to building an audience that you will then move on to sell to. What I’m talking about is when you already have the business established and you’re looking to improve your leads and conversions online.

Don’t start by making a video

It might seem strange, but right off the bat I want to convince you that you shouldn’t start by creating the video. I hear you, why would I want to do this. After all, isn’t making online videos at the core of what Vlog Pod is about. And you’re right. But, it’s because I want to help you avoid making one of the biggest mistakes when you start with online video.

You see, as I’ve said before, and you’ll hear in a lot of places, online video is one of the best ways to help people connect with you and your business. And I wholeheartedly believe this. But there is a flipside to that coin. That is, it can be one of the best ways to turn people away from you and your business. And that is not something that you want to do.

Poor quality video for an established brand is risky

The quality of your video says something about your business irrespective of the content you put in it. There’s a reason why many successful people drive expensive cars. It subconsciously reinforces to everyone they meet, that they are successful enough to drive an expensive car. Ultimately, first impressions count. We do tend to judge a book by it’s cover.

Why risk damaging the impression of your business with poor quality video if you invest to make sure your business looks great when it comes to the office, location, website, printed materials and staff appearance?

Have a clear online video strategy and commit to it

This is why it’s really important that you don’t dable. Putting up some DIY videos just because you’ve heard some video stats at a workshop somewhere is not a good plan for providing or reinforcing a great first impression.

Instead you need to have you need to have a clear strategy and be ready to commit to it. You need to know how you’re going to produce video content that represents you authentically, but professionally. Sure, you can always start over if you’re not doing this. But it is much better to have avoided turning potential customers away through poor video that doesn’t represent you, your professionalism and your business.

Be sure you check out the next post that covers why investing in a small amount high quality online video is better than having none. 

Ben Amos
Ben is Creative Director of Innovate Media, Founder of Vlog Pod® and lead video strategist for Engage Video Marketing. He has a passion for online video marketing, telling great stories, spending time with his family and learning new things.
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