Online Video works. Do you have it working for your business?
Online Video does Get Results.
It doesn’t take too much of a web search to see the effectiveness of online video. Online videos have demonstrated they are one of the best ROI marketing investments. They increase conversion rates. Increase click through rates. Increase time spent on web pages. Increase the likelihood of generating an action response. Increase retention of information. And the list goes on [check out the infographic below].
Quality of Online Video Matters
Marketing departments of large brands are adjusting their budgets to invest in online video for good reasons. Quality of production says something about your brand. You can read more in the previous post where I outlined the importance of having the quality of a video match the audience expectation. Particularly when it comes to representing an established brand. And this is super important when it comes to videos hosted directly on your website.
It doesn’t make any sense to have a high quality website, but then be satisfied to populate it with low quality video content. Unless of course you want to tell your visitors the point at which your marketing budget ran out.
Investing in Quality Video can be Cost Effective
Which is why you need to remember that visitors to your website are more than likely not sold on your product or service and just checking you out as one of the options. Investing in creating some high quality landing videos, or short product demonstration videos, provides content in a way more and more people want it, but in way that can authentically represent your brand. These types of video have a long “shelf life” so they don’t mean you’re committing to investing in regular high quality video production. But remember, keeping things fresh is always important online, so you should look to refresh this content as it becomes outdated.
Having the right production company involved with these videos will ensure a quality result. And if you want to increase the likelihood of converting a website visitor to a customer, you really should be including online video production in your annual marketing budget.
So have you adjusted yours? If not, what’s holding you back? Let us know in the comments below what is the biggest hurdle to you implementing online video.