Present Your Business on Camera
Customers want to connect with people, not brands.
Unless you’re a “mega brand” it’s unlikely people are going to feel a connection to your brand. The fact that we’re wired to connect with people not brands. So starting out, nobody cares about your brand. That is, unless they care about your people.
Which is why this month’s focus of our video blogs is to help you get over your fears and get yourself on camera. You and the people that make your brand what it is and the best way to connect with your customers. This is because they are the only people that will authentically represent your brand.
Authenticity is currency on social platforms.
We’re all so used to staged BS that we can see when it’s paid talent spruiking a brand. But we’re not stupid. We know they’re getting a pay-check to say whatever they’re told.
Sure celebrity endorsements might work…if you’ve got the budget…it’s way more effective to focus on the people that believe in the brand they’re representing. In our social media connected world, customers are more than ever wanting to hear from the people that actually stand behind the brand. The people whose blood, sweat, and tears goes into making the brand what it is. They want to connect authentically with the people that matter.
You need to present your business on camera.
This is why it is so important to make the most of the asset that is your on camera presentation. Whether you’re creating highly produced videos, or just adding occasional DIY, having a confident on camera presence will increase the positive impression you make.
You believe in your business or you wouldn’t be busting your guts to ensure it is successful. And it flows down to your team who share your vision and passion. These are the people you want presenting on camera for you, not people you’re paying to be there.
So this month we’re going to be unpacking a few tips to get you over your fear of presenting on camera. You can download our Present Your Business on Camera guide from the link below. This guide will get you starting off on the right foot and will short cut the need for you to learn from your mistakes. You can learn from ours instead.
Download the FREE Present Your Business on Camera Guide to learn more.
Why are you afraid to Present on Camera?
The first step to improve your presentation is to get a handle on what your fears are.
Fears are a genuine feeling that can hold us back. But that doesn’t mean that they’re rational and founded. For instance, I’m scared of heights. But, when I’m in a harness that’s proven to keep me safe, it’s not rational to have that same fear. Sure the adrenalin is pumping, but I am able to walk back over a cliff because I know I’m not going to fall.
When it comes to getting in front of a camera, it’s not strange to feel fearful. Even I still have nervous energy when I do it. But there’s a difference between nervous energy and debilitating fear. One can enhance your presentation, the other stops you in your tracks. So to avoid the latter, here’s a quick way to start to work rationally to overcome your fears. Get everyone who you want to be presenting your business on camera – which includes you of course – to grab a copy of the guideline. Then complete exercise one together. Take the reasons you don’t want to be on camera and, establish the fear that’s behind them.
This is a powerful step on the way to improving your presenting. You’ll know why you don’t want to do this. You’ll know what fears are driving that. So you’ll know where you need to start kicking it up a notch to overcome those fears. You’ll be able to identify ways to start to overcome those fears. A bit like putting on a harness.
An easy way to start getting ready to overcome this is to leave your reason and fear in the comments below. I’ll be sure to give whatever advice I can that’s going to be the biggest help for overcoming it.