Digital Marketing Toolkit: Ep07 Facebook Advertising: Facebook Audiences with Yvette Adams

In the second Digital Marketing Toolkit series, Ben Amos sits down with Yvette Adams, from The Creative Collective, to talk about Facebook advertising. Yvette shares how to make at start with Facebook advertising, as well as the key steps along the way that help make your campaign successful. In the third episode, Yvette gives a great little secret for testing and reviewing exactly who your customers are. By uploading your customer database to Facebook, you can gain valuable insights that will help inform the best ways to market to them. It also can provide you with similar audiences to market your business to. Stop boosting posts, and start using the powerful targeting tools of Facebook advertising.