Digital Marketing Toolkit: Ep06 Facebook Advertising: The Facebook Pixel with Yvette Adams

In the second Digital Marketing Toolkit series, Ben Amos sits down with Yvette Adams, from The Creative Collective, to talk about Facebook advertising. Yvette shares how to make at start with Facebook advertising, as well as the key steps along the way that help make your campaign successful. In the second episode, Yvette explains the importance of having your Facebook Pixel loaded on your website, even if you’re not yet ready to begin advertising on Facebook. Your Facebook Pixel will gather data on those visiting your site, which will allow you to advertise to the right people when you’re ready to start Facebook advertising. Stop boosting posts, and start using the powerful targeting tools of Facebook advertising.