What’s the Best Platform for My Video: Facebook or YouTube?

 In video blog strategy

As an online video strategy agency a question that we get a lot from our clients, now that Facebook has gone all-in on video, is where should they host their video. So, I’m going to pull this one apart and let you know what you should be doing, and why.

The best way to demystify what’s going on with Facebook video and Youtube video is to give you two images that will help you understand the purpose of each platform.

Facebook Video

When it comes to Facebook video you need to think of it like the office watercooler. It’s a place where people gather to see what’s going on in this moment in time. What are the trends, what are people talking about and sharing.

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In June of 2016 everyone was talking about season six of Game of Thrones. By August things had moved onto the much anticipated Suicide Squad. September saw a lot of buzz around the Netflix series Stranger Things. And as we publish this, we’re waiting for what great TV/movie discussions October will hold. So content for Facebook needs to be mindful of engaging with the current conversations to ensure it is relevant and the type of content people are looking for.

When it comes to the actual video itself, you definitely should be uploading video on Facebook directly. This is how you’re going to get the most organic reach (or the most eyeballs on your content without paying for them) because Facebook’s algorithms preference videos on Facebook. This means you’ll certainly usually get more eyeballs on a video uploaded directly to Facebook than just pasting in a YouTube link. But don’t think a shared YouTube link isn’t worth your time. Same as re-sharing your uploaded video a couple of times throughout the week of its release and even ongoing every month or so , as long as the video is still relevant.

The reason for this?  In short, people discover content on Facebook primarily through their newsfeed. And they’re only going to scroll so far each day. So it’s very much here today, gone tomorrow. If you don’t re-share it, it’s not likely people are going to be searching it out.

YouTube Video

When it comes to YouTube however, you’ll want to think of it like a library. A library with the power of Google sitting behind it. This means you want to put content there that has a good shelf life and that people are going to seek out to help them in life.

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So just like a library, you want to make sure your video is correctly categorised to make it easy to find. If you need help with that then check out our YouTube search optimisation video to make sure you’re making your videos as easy to find as possible.

I hope these two images help. Remember, Facebook is the watercooler, and YouTube is the library.

So Should Your Videos Be on YouTube or Facebook?

The simple answer is yes. When you understand the difference in how people are using each platform you’ll begin using the right content on the right platform in the right way.  And that, my friend… is online video strategy gold.

Ben Amos
Ben is Creative Director of Innovate Media, Founder of Vlog Pod® and lead video strategist for Engage Video Marketing. He has a passion for online video marketing, telling great stories, spending time with his family and learning new things.
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