How to Get Started Writing a Video Blog Script.
Getting started writing scripts for your video blog can feel like a big hill to climb. But when you have a system in place, one that works, you can get to the top of that mountain faster than you think.
So today I’m sharing with you my system for putting together great video blog scripts. It’s the system that I use all the time to quickly turn a video blog topic idea, into a video blog script.
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Collect Ideas for Video Blog Script All the Time.
What I find is a great idea is to have some way you record in your phone ideas as they come to mind. You might not use them all – but it takes the pressure off when you actually sit down to focus on writing a script. Then remember less is more. When you’re getting started, you’re better having more shorter videos that you link in a playlist, than one or two longer videos. So for each video, you want to stick to one big sharp point.
Refine Your Video Blog Script Ideas.
Refine the Big Sharp Point. Take the ideas that you’ve collected and turn them into one sentence. This forces you to focus on the core message that you want to get across. Once you have this sentence, review it and make sure that there is a clear benefit or value in the message for your audience. If not, then use a different idea.
Build towards your Big Idea. Usually there’ll be a couple of concepts that people need to understand to allow them to “get” your Big Idea. In this step, you want to write down a couple of these concepts. You don’t need to worry about good sentences, at this stage it’s about getting the ideas down. This way you know the structure of the ideas that tie together.
Begin Writing Your Video Blog Script.
Get a paragraph written. This might sound a little obvious, but just write out your paragraph. One of the biggest stalls to getting your script written can be focussing too much on getting it perfect the first time. To avoid this, don’t think too much about making it perfect at this stage. Just use use your concepts to move people towards your one big sharp point, and get something down “on paper”.
After you’ve got your paragraph together, start thinking about some good hooks to get people interested in the post. There’s more detail on what a hook is in Ben’s video below. But think in terms of key questions, interesting facts, surprising statistics and the like. Something that is going to entice a viewer to keep watching. Write down any and all that come to you because at this point you’re just brainstorming it. Do the same with possible call to action ideas – these will come at the end of your script.
Refine Your Video Blog Script.
Now is the time you start looking at improving your scripted paragraph. But unlike other types of editing, in this step you want to focus primarily on editing your video blog script for being heard. And the best way to do this is to read it out loud because as you hear it, it will sound funny to you if it’s not right. Or even better – read aloud to someone else.
Finally, tie everything together. Go over your hooks and call to action and decide which ones fit best with your paragraph. Do any final editing. Cut out anything that just doesn’t need to be there. The end result will be your video blog script ready for vlogging.
Give this system a go when you sit down to write your scripts and be sure to leave a comment to let me know how you went.
And if you missed it, be sure to check out Ben’s video that unpacks the ideal structure for your killer video blog script.