In the third Digital Marketing Toolkit series, Ben Amos sits down with Lisa Harrison, from Social Media Mastery, to talk about Personal Branding. Lisa outlines why you can no longer leave your personal brand to chance and why it’s worth the effort to help build your personal digital footprint, or real estate, over time. In the first episode of this series, Lisa explains why it is so important to build your personal brand. She outlines how a strong personal brand does lead to business growth by building your network across social media platforms. Tune in to hear why you need to take a little time to build your personal brand today.