In the third Digital Marketing Toolkit series, Ben Amos sits down with Lisa Harrison, from Social Media Mastery, to talk about Personal Branding. Lisa outlines why you can no longer leave your personal brand to chance and why it’s worth the effort to help build your personal digital footprint, or real estate, over time. In the second episode of this series, Lisa outlines how to get started when it comes to building your personal brand. She gives a number of practical tips that you can implement immediately to start building your personal brand. Watch the episode and then start building your personal brand in a way that will benefit your business.