In the third Digital Marketing Toolkit series, Ben Amos sits down with Lisa Harrison, from Social Media Mastery, to talk about Personal Branding. Lisa outlines why you can no longer leave your personal brand to chance and why it’s worth the effort to help build your personal digital footprint, or real estate, over time. In the third episode of this series, Lisa gives her four top tips to strengthen your personal brand. Implement these tips to take your personal brand to the next level.