In the third Digital Marketing Toolkit series, Ben Amos sits down with Lisa Harrison, from Social Media Mastery, to talk about Personal Branding. Lisa outlines why you can no longer leave your personal brand to chance and why it’s worth the effort to help build your personal digital footprint, or real estate, over time. In the final episode of this series, Lisa breaks down how having a strong personal brand ultimately will lead to more sales. Lisa explains how empowered consumers are looking for trusted and reputable people to purchase from. A strong personal brand is what they are looking for.  Watch the episode to see how a strong personal brand leads to more sales.