content marketing

Experience Counts If you’ve been in business for any amount of time, you know that experience counts. Let’s face it, it’s probably one of your biggest assets when it comes to [...]

Animated Videos Have A Major Weakness Do you remember the first time you saw an animated clip where a hand cleverly drew content onto the screen? It was cool. It was new. And it was something [...]

Don’t Approach Online Video the same way as TV Advertising It’s easy to think that because you’re already using TV advertising moving over to online video marketing is just a [...]

Social Media is Loving Online Video It’s pretty crazy to think that YouTube turned 10 only at the beginning of this year. And for a significant period of that 10 years, YouTube has been the [...]

Time is Money I remember hearing this story years ago, that if Bill Gates drops $100 it’s not worth his time to stop and pick it up. At the root of this little anecdote is the well know [...]

Traditional TV Viewing is in Decline The staple diet of our entertainment viewing for the last 5 decades is in decline. Peak TV viewing times are now attracting smaller audiences than even five [...]

Making an impact online in your area of expertise is NOT about relying on keywords and search phrases. You need to find your micro-niche, make it yours and get busy staking your claim. History of [...]

One of the most recent shifts when it comes to marketing is that you have to get personal when it comes to your brand, which means your people matter more than ever. Not so long ago marketing was [...]

Thanks to Google, the best SEO technique that you need to master, no longer belongs to tech-heads with sneaky-dark-arts-internet skills. Because Google wants to return the the best results it can [...]

How to start using online video with an established business So you’ve got a successful business happening. But you keep hearing about online video. You begin to think online video might be [...]