Experience Counts If you’ve been in business for any amount of time, you know that experience counts. Let’s face it, it’s probably one of your biggest assets when it comes to [...]
Animated Videos Have A Major Weakness Do you remember the first time you saw an animated clip where a hand cleverly drew content onto the screen? It was cool. It was new. And it was something [...]
Online Video Keeps People on your Website If you’re on top of your game when it comes to your online presence then you know the importance of having a beautifully designed website. Customer [...]
Don’t Approach Online Video the same way as TV Advertising It’s easy to think that because you’re already using TV advertising moving over to online video marketing is just a [...]
Social Media is Loving Online Video It’s pretty crazy to think that YouTube turned 10 only at the beginning of this year. And for a significant period of that 10 years, YouTube has been the [...]
Time is Money I remember hearing this story years ago, that if Bill Gates drops $100 it’s not worth his time to stop and pick it up. At the root of this little anecdote is the well know [...]
Traditional TV Viewing is in Decline The staple diet of our entertainment viewing for the last 5 decades is in decline. Peak TV viewing times are now attracting smaller audiences than even five [...]
Online Video does Get Results. It doesn’t take too much of a web search to see the effectiveness of online video. Online videos have demonstrated they are one of the best ROI marketing [...]
Making an impact online in your area of expertise is NOT about relying on keywords and search phrases. You need to find your micro-niche, make it yours and get busy staking your claim. History of [...]
One of the most recent shifts when it comes to marketing is that you have to get personal when it comes to your brand, which means your people matter more than ever. Not so long ago marketing was [...]