Getting started writing scripts for your video blog can feel like a big hill to climb. But when you have a system in place, one that works, you can get to the top of that mountain faster than [...]
There really are some mind blowing stats when it comes to the amount of video there is on YouTube. Which means, that if you’re uploading videos to Youtube, you need to make sure that your videos [...]
Improving presenting on camera needs a plan. Often when it comes to advice for improving presenting on camera you’ll hear people say practice is the number one tip. BUT, there’s practise [...]
You can’t present poor content well. Back in 2010 Australian TV Show The Gruen Transfer proved that you really can’t polish a turd. This was made all too clear as they presented their [...]
Customers want to connect with people, not brands. Unless you’re a “mega brand” it’s unlikely people are going to feel a connection to your brand. The fact that [...]
I’m a bit of a comic book movie lover and one of my favourite relaunches was the Christopher Nolan Batman series. In particular I loved the late Heath Ledger’s Oscar winning portrayal [...]
Do you know what the longest part of making a feature film is? For most films the longest part of the process is what’s called pre-production. Pre-production the industry word for everything that [...]
In a previous post I suggested that a viral video is maybe not what you want in your online video strategy. But, this doesn’t mean that you don’t want the right people watching and [...]
When it comes to communicating, what you say may not be as important as you think. We all want to belong. We all need to feel a part of something. And communication is at the centre of what lets [...]
What is your target when it comes to your online video strategy? Is part of your dream to have that one video that goes viral? Perhaps it is because you cannot control whether a video will go [...]