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Customers want to connect with people, not brands. Unless you’re a “mega brand” it’s unlikely people are going to feel a connection to your brand. The fact that [...]

I’m a bit of a comic book movie lover and one of my favourite relaunches was the Christopher Nolan Batman series. In particular I loved the late Heath Ledger’s Oscar winning portrayal [...]

How long does it take to make an impression online? Have you ever thought about how long it takes for you to make a first impression in the online environment? Your online first impression is [...]

In a previous post I suggested that a viral video is maybe not what you want in your online video strategy. But, this doesn’t mean that you don’t want the right people watching and [...]

When it comes to communicating, what you say may not be as important as you think.  We all want to belong. We all need to feel a part of something. And communication is at the centre of what lets [...]

Last video we talked about developing your video blogging why, and letting that determine what you will talk about. Okay, so now you know why, and youve got your what but your still not sure [...]

Some one pretty smart once said The Greatest amount of wasted time is the time not getting started. You want to be video blogging, and dive into the number one most powerful way to build your [...]

Writing a great video blog script is not as easy as you might think. Trust me, you may be excellent at what you do, and can talk about your passions until the cows come home, mature and move out [...]

Good Marketing Understands Brand Reputation Critical to any marketing is presenting a consistent, professional brand to your audience. You’ve invested in your logo, your website, your [...]