3 great reasons why & how content Marketing will work for you!
Content. Content. Content. It’s all the buzz for modern marketers. Find out how and why it can work for you!
1. It’s not what you’re saying, it’s how you’re saying it
No matter what industry or business you are in, you need to communicate with your customers/clients/peeps. While there really isn’t anything new when it comes to the nuts and bolts of your business (even if tonnes of people claim they have the next best thing for you), nobody says it like you. This is why how your message is delivered makes all the difference. You may be a local law firm, who offers all the similar services that other law firms offer, yet how you share your message can potentially become your unique point of difference, allow you to stand out from your competition and create a deeper relationship with your client folk…. which brings me to my next point
2. Relationships matter
Don’t waste your precious time on activities that don’t positively impact your business relationships. Be genuine, transparent and be helpful! Go back to basics: treat your customers how you would like to be treated when you are the customer. It’s easy enough to get caught up in the day-to-day operations of your business and forget about important relationships that need nurturing. This might seem like common knowledge but you would be surprised how many slackers there are out there. Don’t be that guy. Content marketing is about building trust and becoming familiar with your business not about direct and immediate sales (that will happen with time). Your content should reflect this intent. Now guess where your beautifully nurtured business relationships will lead… authority ..
3. Authority comes from those you help-
Authority comes from those you help. Simple. These are people you took time out for, the clients that you went the extra mile and the folks that knew you genuinely cared about their outcome when it came to working with your business. These people become your fans, advocates and mavens. They impact your marketing efforts in the most influential way: word of mouth! Becoming the head honcho in your sector means people come to you first and if you get it right, they keep coming back.
Now over to you, have you tried content marketing? Tell us about it in the comment box below, we would love to hear your experience.
When you get content marketing right your business will benefit. If you would like to know more about how we can help you showcase your content don’t hesitate to contact us here at Innovate Media.