How to Help Your Key Ideas Stick: Identifying Your Target Words

 In tips and tricks, Vlog Pod Vlog

When you don’t hit your target words you’re going to leave the wrong notes ringing in your viewer’s ears.

Here’s a quick tip that is easy to apply, starting today, to improve your on camera delivery.

The words we emphasise when we speak stand out and stick with people. So don’t ignore this when you are video blogging. You need to make the important words, and key ideas, sticky in your delivery.

It’s easy when you’re under the extra pressure of shooting that you’ll not be thinking about this. So, what you should start doing from today if you’re not already, is making sure you highlight those words before you get to shooting. Put them in italics or bold to help them stand out in your script. It’s super simple to implement. And it will start to make sure that you hit the right target words in your delivery.

Over time, you’ll get into a great rhythm and maybe not need to do it so much. But if you’re pretty new to video blogging, this one change can bring a big improvement.


Ben Amos
Ben is Creative Director of Innovate Media, Founder of Vlog Pod® and lead video strategist for Engage Video Marketing. He has a passion for online video marketing, telling great stories, spending time with his family and learning new things.
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