Viewers Can help with Content Ideas

 In video blog strategy, Vlog Pod Vlog

Do you find it tricky to keep coming up with valuable ideas for your content marketing? Well the solution to this problem is easier than you think, and it’s all about engaging your audience.

When you’re regularly video blogging, or regularly creating any type of content, it means you need to continue to generate valuable content to include. But, you don’t just want any content; you want content that is going to engage the end users. You need content that informs, educates or inspires – but you also want it resonate with your audience. And so you can feel like: where am I going to get more and more ideas from?

Well, one of the easiest solutions to finding leads for great content is to be engaged with your subscribers and audience. Your audience is your audience because they’ve established that you’re providing great content that meets their needs. By taking the time to ask your audience what burning questions they have, you’re going to generate a whole lot of warm content leads. If you’re vlogging, do this in your vlogs every now and again. Or you can also use your email lists to ask what is the one burning question your current list has about your niche topic area.

By engaging your audience to generate content direction you’ll be creating content they want. This means you can demonstrate that you are genuine about providing a valuable service to your followers.

So, what are your burning questions about online video strategy and content production? Leave your question in the comments. And then don’t forget to subscribe to our YouTube channel so you’ll see it when we vlog the answer.


Ben Amos
Ben is Creative Director of Innovate Media, Founder of Vlog Pod® and lead video strategist for Engage Video Marketing. He has a passion for online video marketing, telling great stories, spending time with his family and learning new things.
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