WHY SO SERIOUS? | Why Personality Matters when you Video Blog

 In Hints & Tips, Vlog Pod Vlog

I’m a bit of a comic book movie lover and one of my favourite relaunches was the Christopher Nolan Batman series. In particular I loved the late Heath Ledger’s Oscar winning portrayal of the Joker. But have you thought about adopting some of his advice?

I hear you, why would you want to take on the advice of a homicidal maniac hell bent on creating chaos? Queue classic scene of the Joker outside an exploding hospital in a female nurse’s uniform. 

So maybe not all his advice is worth taking on, but it’s time to think about that famous question of Ledger’s Joker in relation to your vlogging:

Why so Serious?

The reason is that personality is imperative when it comes to video blogging. One of the strengths of online video is that as people get to see and hear you it provides one of the strongest ways for them to make an emotional connection. So what do they get when they watch your vlogs?

This in no way means that you should be laying out all your personal life for the world to see. You do need to maintain your professionalism, especially if you’re video blogging to represent your business. What I’m talking about letting people see a little bit more of the personal side of you.

Think about how you can incorporate your other interests that enable people to see you’re a genuine person. For example, I’ve used a movie that I enjoyed as a thread through this post. As movies play such an important role in shaping our narratives of the world, using movies can help create a powerful personal connection. At other times, you can more explicitly create video blogs that are intentional about enabling viewers build a personal connection. Vulnerability, through sharing a little more of yourself than just business, is a powerful way to connect.

Another great way for people to connect is through what are called “why” videos. A “why” video is a great way to capture what drives you and your team. Why not check out the Innovate Media “why” videos if you’re not sure what one is. 

Ben Amos
Ben is Creative Director of Innovate Media, Founder of Vlog Pod® and lead video strategist for Engage Video Marketing. He has a passion for online video marketing, telling great stories, spending time with his family and learning new things.
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