Don’t Let Animation Hide Your Best Video Asset

 In content marketing, marketing strategy, video blog strategy, Vlog Pod Vlog

Animated Videos Have A Major Weakness

Do you remember the first time you saw an animated clip where a hand cleverly drew content onto the screen? It was cool. It was new. And it was something that engaged attention. But now, with editing plugins that make this a straightforward process for any editor worth their paycheck, they’ve become pretty passe. Don’t get me wrong, custom animation videos can be great, and they certainly have their place. Their strength is in converting facts and figures into visual information. But there is a major weakness when it comes to animations – you can just end up looking like everyone else. And when you’re doing this you’re really not using the best asset you have in your business. Because with animation, viewers don’t get to see you.

You’re the Biggest Asset for Your Online Videos

People build connections with people, that’s in psychology 101. And this is the major strength of live online video compared to animated videos. People are seeing and hearing you. It’s a real person, not some animated graphics and a voiceover they’re not even sure belongs to you or your brand. So appearing in your videos is a far stronger way to make an emotional connection. And a strong emotional connection is the first step to building trust with your prospective customers.

Appearing in your Online Videos is part of a Sales Strategy

Which is why an online video in which you feature is going to sell YOU far more than an animated video. This occurs even if you’re not actively selling in the video. You see, as people watch you in action, they’re journeying with you. You’re not just another finance company, or mortgage broker, or real estate agent that’s invested in a trendy animation. You’re uniquely you and they’re connecting with you. The stronger this connection is, the more likely they’ll choose you over the animation. Because you’ve built trust by the sheer fact of being willing to actively appear alongside your brand. In an environment where anyone can pose as anyone, undervaluing appearing in your videos is a mistake you don’t want to make.

Sure, there are great ways of using animation alongside of live action videos that can often be a fantastic way of communicating, but ultimately, your audience wants to engage with a real person. So, if you’re planning an animation, be sure it’s for the right reasons. But if you want to connect and create leads likely to act, get in front of the camera.

What’s your biggest fear of getting in front of the camera? Let me know in the comments below.

Ben Amos
Ben is Creative Director of Innovate Media, Founder of Vlog Pod® and lead video strategist for Engage Video Marketing. He has a passion for online video marketing, telling great stories, spending time with his family and learning new things.
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Showing 6 comments
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