Why You Should Partner With Other Video Content Marketers

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When it comes to marketing your business, the old approach is to go it alone to differentiate your brand from the rest. Nowadays with the introduction of socially networked communities, it’s time you rethought your old approach.

Increase your social reach by partnering with other video marketers:  

Strategic partnerships are a clever way to introduce your business to a greater audience while gaining a new face to your marketing arsenal, keeping your brand fresh and helps to avoid becoming stagnant.

Strategic partnerships involve teaming up with other likeminded people and businesses that aren’t your direct competition and covering content relevant to both your audiences. Often this kind of content can be in the form of an interview that features both you and your strategic partner.

It’s relatively easy to get partners on-board and the content possibilities are entirely up to you and your partner, however the key thing that you need to be clearly proposing new ideas to be providing value to your intended partner.

Be respectful of your content marketing partner:

Consider what you can do for, or give to your intended strategic partner and always focus on giving, never taking. Depending on the partner, it might be suitable to highlight the value for them to be put in front of you audience, to grow their reach at no cost to them. The value for you is that you’ll be put in front of their audience as wall. Extending your social reach.

How to approach a potential content marketing partner:

You could reach out to someone ideal in your industry and say to them: “Hey — I’ve made this video about so and so, wanna share it to your followers?”

They probably won’t take this approach very positively and you’re most likely going to receive a no…

But how about you try something more like: “Hey — I saw that awesome article you wrote about so and so, and I would really like to feature you as an expert on that in an upcoming video I’m planning to put together. Can I take 30 mins of your time to film a quick interview with you?”

You see.. it’s always a questions of “What’s In It for Me”. And if you approach potential partnerships in this way, you’re more likely to get a positive response.

Be sure to keep an eye out for our Digital Marketing Toolkit series that is launching soon. We’re featuring digital marketing experts giving us their top practical tips for implementing a successful digital marketing strategy.

Ben Amos
Ben is Creative Director of Innovate Media, Founder of Vlog Pod® and lead video strategist for Engage Video Marketing. He has a passion for online video marketing, telling great stories, spending time with his family and learning new things.
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