Why you need to be specific to improve your on camera presentation.

 In tips and tricks

Improving presenting on camera needs a plan.

Often when it comes to advice for improving presenting on camera you’ll hear people say practice is the number one tip. BUT, there’s practise and there’s practise that will actually help you improve.

What’s the difference? Keep reading.

Download the FREE Present Your Business on Camera Guide to learn more.

It comes down to what you’re practising. In my spare time I’m regularly behind a drumkit. One thing that I learnt very quickly when it comes to improving your ability on a musical instrument, particularly the drums, is that you have to get specific if you want to improve. You have to identify what you’re missing. What you’re doing wrong. Break that bit down. Slow it down. And practice doing it right. Otherwise you end up just practicing your mistakes over and over. Practising your mistakes then only makes you better at those mistakes.

Identify Specific ways to improve.

When it comes to improving your delivery on camera, it’s the same thing. Just saying you’ll get better with practise isn’t really the whole truth. You’ll only get better if you move from the vague notion of “getting better” to specific things you can change to improve. 

Saying “I need to practice” is useless for telling you how to actually improve. It’s vague and general. Most of the time it’s delivered by a great presenter who leaves you feeling like you shouldn’t be doing video. But good presenting IS a skill you can master.

You can be a great presenter. And it will take time and practise. But the secret is to find one specific thing that will improve your presentation and focus on that. Practise doing one thing to improve at a time. Focus on your one area and work on improving that. Then your next videos will be better than your last ones.

Learn from other great on camera presenters.

If you’re struggling to find one thing to improve, here’s the cheat, find clips of someone you feel presents well and see what they do that you don’t. You don’t want to just rip them off. But use them to help you identify what they do that you don’t. This will give you some specific areas to focus on. Consider their body language, emphasis, pacing, content construction, etc, etc, etc.

Being specific and focussed with your practice is going to see you improve much faster than just practising without any focus. And if you’d like me to give me you a specific tip, leave a link to a video below and I’ll give you some feedback.

Download the FREE Present Your Business on Camera Guide to learn more.

Ben Amos
Ben is Creative Director of Innovate Media, Founder of Vlog Pod® and lead video strategist for Engage Video Marketing. He has a passion for online video marketing, telling great stories, spending time with his family and learning new things.
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